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Managing Partner, Azman Jaafar, shares his views with The Business Times in this week’s Views From the Top

RHTLaw Taylor Wessing’s Managing Partner, Azman Jaafar, shared his views in The Business Times in this week’s Views From the Top. He was responding to this week’s topic: “How might businesses build brand loyalty and keep customers in today’s marketplace?”

The article was first published in The Business Times on 15 July 2019.

Engage deeply

THIS WEEK’S TOPIC: How might businesses build brand loyalty and keep customers in today’s marketplace?

Source: The Business Times
Date: 15 July 2019

Azman Jaafar
Managing Partner
RHTLaw Taylor Wessing LLP

In the legal services sector, the personal branding of star lawyers can play a big part in retaining clients. However, the long-term solution to building brand loyalty must extend beyond the individual and focus on the firm’s overall value and unique selling proposition.

We believe that the firm’s ability to address the client’s needs comprehensively carries far more weight towards retaining clients than promoting common attributes shared by many.
Having a regional ecosystem of professional services to deliver the right solutions for clients and complement the firm’s legal services builds a unique brand that keeps clients coming back.